The fashion industry has long been guilty of polluting the environment. Fortunately, Sustainable fashion brands are emerging as a response to meet these changing needs. These fashion brands provide consumers with environmentally friendly clothing options without overlooking style.
Also, consumers are increasingly concerned regarding the footprint they leave behind. They prefer to shop products designed by the ethical and sustainable fashion brands in an attempt to change the situation.
Here, lets look at a few fashion brands that are playing a big role in the change and are incorporating sustainable innovations.
1.
Patagonia
Perhaps no other business epitomizes sustainability as strongly as Patagonia does. This fashion brand company speciaizing in outdoor apparel is a forerunner in incorporating environment-friendly operations.
Patagonia focuses on three key social concerns –
- Recycling of its materials
- Water conservation
- Fair trade in supply chains
Patagonia also encourages reuse of clothes instead of buying new ones through its “Worn Wear” campaign. Patagonia promotes environmentalism in its operations and also contributes money to lobby for environmental issues.
2.
Stella McCartney
Synonymous as a sustainable luxury fashion brand, Stella McCartney does not use leather, fur or raw materials sourced from animals. Instead, this fashion brand company embraces recycled polyester, organic cotton and regenerated chasmere and other materials. It is one of the foremost global fashion brand offering fine apparel
Among the fashion brands that are sustainable, Stella McCartney has best demonstrated its intolerance for waste. They have adopted environmentally friendly production process that is underscored by low waste. As such, Stella McCartney is a great example of how luxury fashion brands can be sustainable and yet stylish.
3.
Reformation
Reformation is a fashion brand company for clothing making elegant and enduring wear with a special focus on sustainability. Popular for its beautiful feminine dresses, Reformation is conscious of its environmental footprint. It even outlines specific measures it takes to be environmentally friendly through its sustainability reports.
Reformation incorporates Tencel, organic cotton, recycled material, and other fabrics. They give close attention to sustainability and energy conservation, it is yet another core value of Reformation. The company even focusses on achieving a zero-carbon status.
Operational processes and conscious sourcing and production make Reformation a company that is at the forefront in producing modern and eco-friendly apparel.
4.
Everlane
Everlane has built its brand around the concept of “Radical Transparency”. Its goal is to ensure that customers know the exact cost of their outfit and origin of production.
Everlane as a fashion brand company uses organic cotton and recycled plastic in manufacturing apparel. It also ensures that workers in its factories are treated well while the working conditions are clean and well-facilitated.
Everlane demonstrates its sustainability values in its simple, enduring trends rather than fast fashion trends. They also have brands of fashion for man, t-shirts, jackets, and jeans. They offer several options for a sustainable wardrobe to their customers.
5.
Veja
Veja is a beacon in the sustainable footwear market. This fashion brand makes sneakers from organic cotton, wild rubber from the Amazon, and recycled plastic bottles. Veja promotes the ethical production process through direct cooperation with small-scale farmers and manufacturers. It also guarantees appropriate wages to employees.
Among the fashion brands that are sustainable, Veja is a favourite because of its basic, enduring designs. Veja’s strategy sets the bar for how footwear companies can enter the market and ensure that they blend sustainability with style.
6.
Nudie Jeans
When it comes to sustainable jeans, Nudie Jeans would be most preferred. This is also among the best brands of fashion for man. This Swedish fashion brand pioneers in using organic cotton in the production of denim wear. At the same time, this brand also embraces fair labour practices.
Nudie Jeans transparently shares its sustainability practices, inviting others to copy these processes too. Nudie Jeans encourages its customers to repair and retain their jeans.
Nudie Jean’s “Re-use” policy enables customers to return old jeans with holes, stains, or any damage in exchange for store credit. It reduces waste, and encourages recyling or upcycling of old clothes.
Conclusion
Sustainability is not an optional feature in the fashion market anymore. Instead, it is slowly becoming a mandate. Sustainable fashion brands are dedicated to reduce the negative environmental impacts. They also work towards improving the social impacts of the fashion industry.
Sustainable fashion brands lead the way to a sustainable and collective conscious change. These changes include reducing textile waste, creating circularity, and instituting better labour rights for garment workers. Consumers are also influence this shift because they are increasingly asking for sustainable and responsible products. It is because of these changing market dynamics that the popularity of the Sustainable fashion brands has increased.